赵昊 Zhao, Hao
罗特格斯大学博士
长江商学院营销学助理教授
教授简介
赵昊博士现任长江商学院市场营销学助理教授，曾担任罗特格斯大学助理教授
主要研究领域
主要集中在广告策略、广告代理商的佣金决策、竞争研发策略、产品线的定价策略、渠道策略、网上零售、博弈论在广告投入最优化方面的应用、企业研发的竞争战略，耐用消费品定价和企业与消费者的信息不对称等。
学术成就
赵昊教授的研究成果发表于市场营销领域的国际著名学术杂志，如Marketing Science, International Journal of Research in Marketing, Journal of Retailing等。因其出色的研究工作，赵昊教授入选美国高等商业教育名人录（Who’s Who in Business Higher Education）；2001年，被罗格斯大学（Rutgers University）市场营销系授予本年度最佳研究奖；赵昊教授多年来在美国，中国（包括香港），新加坡有丰富的MBA和EMBA教学培训经验。
主要学术成果
Hao Zhao, “Incentive-Based Compensation to Advertising Agencies: A Principal-Agent Approach,” the International Journal of Research in Marketing (in print, to appear in November 2005).
Zhao, Hao and Yong Cao, “The Impact of E-tailers’ Inventory Policies on Pricing, Product Delivery and Customer Responses: A Theoretical and Empirical Analysis,” Journal of Retailing , 2004.
Cao, Yong and Hao Zhao, “Perceptions of E-Tailer’s Delivery Fulfillment: an Integrated Model of Firm Factors and Buyer Characteristics,” Journal of Service Research, May 2004, the leading article.
Zhao, Hao, “R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market,” Review of Marketing Science, vol. 2, issue2, May 2003.
Zhao, Hao and Yong Cao, “Consumer Purchase Behavior as Influenced by Online Retailers’ Provision of Customer Services: The Case of Unobservable Customer Service Quality,” Asia Pacific Advances in Consumer Research, Volume 5, 2002, p.330.
Zhao, Hao, “Attacks and Counterattacks in New Product Introductions Between a Technology Leader and a Follower,” The Marketing Science Institute Conference on Competitive Responsiveness, May 2001, Cambridge, MA.
Zhao, Hao, “Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model,” Marketing Science, 19, 4, Fall 2000, 390-396.
Moorthy, Sridhar and Hao Zhao, “Advertising Spending and Perceived Quality,” Marketing Letters, 11:3, 2000, 221-233.
Berg, M., M.J.M. Posner and Hao Zhao, “Production-Inventory Systems with Unreliable Machines,” Operations Research, 42, 1994, (January-February), 111-118.
媒体发表文章
在过去几年中，赵博士在国际著名市场学杂志上发表过多篇论文。
最新研究动态
赵昊教授近来把其网上零售的研究拓展到网上拍卖的领域；同时他也开始进行药品的营销研究，尤其是药品的专利对营销策略的影响。自从2004初回到中国以来，赵昊教授开始关注市场营销在中国的特殊问题。尤其令赵昊教授感兴趣的是中国很多行业的过度竞争问题和品牌建设在中国这样的新兴市场所遇到的挑战。
